High Dynamic Range (HDR) and Cinema HDR Mode increase the overall dynamic range between true black and bright white to resemble what your eyes see in the natural world. Brightness Intelligence Plus Technology (B.I.+ Tech.) automatically detects ambient brightness and color temperature to adjust display settings, with soothing warm white for comfort and cool white for productivity. Experience TV quality colors with over one billion colors. Compared to traditional 8-bit monitors, your content will be noticeably more vivid and accurate.